International Men’s Day: Medanta sparks conversations around prostate cancer by launching film to create awareness

New Delhi: Medanta – one of India’s leading super-speciality hospitals, ranked the Best Private Hospital in India by Newsweek for six consecutive years – has launched a film on the occasion of International Men’s Day to spark conversation on and create awareness about Prostate Cancer – the second most common cancer in Indian men after oral cancer.

Titled ‘Papa & GPT, the 3 minute 1 second film portrays an elderly man and his adult daughter, who have a very loving relationship. However when it comes to talking about his own health, the man is reticent, instead relying on AI search engines to address queries about his well-being. When his daughter finds out, she is hurt, but understands his hesitation in sharing his concerns and assures him that there is nothing to be ashamed about. Through this film, Medanta reaffirms its commitment to addressing this key health concern for men, doing away with the stigma around it, and encouraging them to talk openly about their health and not delay screening for prostate cancer.

This marks the second chapter of the hospital’s year-long “Jaanta Hai Medanta” initiative, which aims to raise cancer awareness and urge timely action. With the powerful slogan “Socho Mat, Baat Karo”, the campaign urges everyone to “SPEAK UP. SHOW UP. SPREAD THE WORD.” and aims to shatter the silence surrounding prostate cancer — a disease that is often painless, symptomless, and potentially life-threatening if ignored — and start open conversations about men’s health.

Dr. Naresh Trehan, Chairman & Managing Director, Medanta, said: “At Medanta, we aim to care for patients with empathy and innovation. Our initiative goes beyond clinical solutions and addresses emotional barriers by creating awareness, breaking stigma, and inspiring preventive action, while also educating people about advanced treatment options. Through this movement, we continue our mission to make every individual aware and responsible for their health, while ensuring accessibility and inclusivity. Together, these efforts reflect our commitment to transforming awareness into action — one conversation at a time.”

Through this campaign, Medanta aims to normalize dialogue around prostate health, encourage men to speak up about their symptoms, and seek timely consultation for early detection and better outcomes. The initiative further spotlights the role of advanced treatment such as robotic surgery in improving precision, recovery, and treatment results. The campaign calls upon men aged 55 years and above, and those aged 45+ with a family history of prostate, breast, or uterine cancer (due to possible BRCA1 gene linkage), to proactively consult their urologists for timely evaluation.

Commenting on the need for early detection, awareness, and timely intervention of prostate cancer, Dr. Puneet Ahluwalia, Senior Director & Head – Uro Oncology and Robotic Surgery at Medanta – The Medicity, Gurugram, said: “One in eight men can develop prostate cancer in their lifetime — yet most men neglect their health and avoid discussing symptoms until it’s too late, leading to late-stage diagnosis. Prostate cancer is a silent, slow-growing disease, but if left untreated, it can spread to other parts of the body. Smoking and obesity further increase the risk and worsen outcomes. It’s important for men to recognize early signs such as difficulty in urination, blood in urine or semen, erectile dysfunction, or unexplained pain in the back, legs, or pelvis — and not ignore them. Fortunately, with advances in robotic technology, we can now detect and treat prostate cancer with high precision and minimal side effects, ensuring faster recovery and better outcomes. Through Jaanta Hai Medanta and our prostate cancer awareness campaign, we aim to normalize conversations around prostate health and encourage men to seek timely consultation.”

Jaanta Hai Medanta is a movement dedicated to raising awareness and driving action against cancer — helping communities spark conversations, break stigma, and offer hope where it is needed the most. It is a promise of understanding, empathy and assurance – a reminder that Medanta truly understands its patients’ struggles and its unwavering commitment to healing, hope and humanity. The movement started with conversations around breast cancer.