Ruchi Tushir, VP & GM, Wolters Kluwer, Global Growth Market (GGM India) is responsible for overseeing the growth, performance, and business strategy of the India Market. With over 17 years of experience, Ruchi has worked with leading organizations such as Microsoft, EY, and SAP. Her expertise includes product management, digital transformation initiatives, and building strong go-to-market strategies for growth opportunities.
In this exclusive interaction, Ruchi Tushir shares her insights on the objectives behind the launch of Lippincott Nursing Advisory Board, and company’s initiatives to utilize AI for nursing education solutions.
Wolters Kluwer is known for combining deep domain expertise with advanced technology. How is GGM India contributing to this digital transformation?
GGM India is at the forefront of Wolters Kluwer’s global digital transformation, tailoring global innovations to the distinct needs of India’s healthcare ecosystem. We’re driving the adoption of AI-enhanced clinical decision support tools, digitizing medical libraries, and enabling evidence-based practice through platforms like Lippincott Solutions, UpToDate, and Lippincott Medical Education. Initiatives such as the Ovid and ONOS partnerships are expanding access to trusted content across institutions. GGM India also contributes to product innovation by integrating user feedback into development cycles, ensuring our solutions are both globally robust and locally relevant. Our collaborative approach ensures that technology aligns closely with domain-specific needs, enabling Wolters Kluwer to stay at the forefront of digital innovation in its markets.
What are the primary objectives and the key goals of the Lippincott Nursing Advisory Board?
The Lippincott Nursing Advisory Board has been launched to elevate nursing excellence in India by creating a collaborative platform for thought leadership and innovation. Its core objectives include- advising on clinical and professional trends, offering feedback on products and messaging, supporting market and industry intelligence, addressing leadership challenges such as compliance and onboarding, identifying knowledge and technology gaps, and supporting academic practice integration.
The Board also focuses on digital skill-building and advocates for standardizing a higher quality of care to improve patient outcomes. These goals aim to advance nursing excellence, digital transformation in healthcare, and interdisciplinary collaboration aligning with Wolters Kluwer’s mission to “Make it Better.”
Key challenges facing the nursing profession today, and how does the Lippincott Nursing Advisory Board plan to address them?
The nursing profession today faces several key challenges, including workforce shortages, increasing patient complexity, burnout, and the need for continuous upskilling to keep pace with evolving healthcare technologies. The Lippincott Nursing Advisory Board addresses these by bringing together senior professionals from academia, hospital operations, and policy to co-create scalable solutions. We want to provide evidence-based resources, foster professional development, and promote best practices in nursing education and clinical care. Through collaboration with nursing leaders and practitioners, the Board aims to develop innovative tools and strategies that support nurses in delivering high-quality patient care, improve job satisfaction, and adapt to the dynamic healthcare environment.
“India requires healthcare models that can adapt to different languages, cultural contexts, and resource levels. AI-enabled solutions, such as clinical decision support systems and intelligent content delivery platforms, are designed to adapt to regional healthcare needs.”
