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Challenges pharma industry faces around digital communications & marketing

While now there is larger digital adoption in the pharmaceutical sector, there also is a need for a structured framework, writes Preetha Vasanji, President-Emerging Markets and Managing Director, Doceree.

In a first, Doceree introduces opti-channel marketing for pharma sector in...

By using the Doceree platform, pharma brands can now showcase a single message to physicians on multi channels – display email and SMS, pronouncing greatly the impact of digital messaging campaigns...............................

Doceree appoints Preetha Vasanji as Senior Vice President

Preetha Vasanji who was earlier working with McCann Health in the capacity of Senior VP and General Manager, Mumbai will be responsible for driving the company’s new enterprise-level multi-channel engagement solution – Doceree Engage....................