CORE Diagnostics announces DIA: India’s first AI-powered product specialist for healthcare marketing

New Delhi: CORE Diagnostics, a leading player in the Indian diagnostics industry, marks a historic step forward with the introduction of “DIA”, – claimed as the first-ever AI-powered product specialist in the country.

The company claims DIA to be a groundbreaking AI-powered product specialist poised to revolutionize healthcare marketing.  DIA marks a monumental shift in the way test information is accessed and understood, ushering in a new era of personalized engagement.

DIA is a virtual expert armed with a vast knowledge base of CORE Diagnostics’ comprehensive test portfolio. DIA acts as your knowledgeable guide, effortlessly providing insights into on new test launches, detailed test explanations, sample collection requirements, test necessity and rationale, and innovative test highlights.

The tool is accessible via YouTube and CORE Diagnostics’ website, DIA offers unparalleled convenience and flexibility. Healthcare professionals can access her expertise anytime, anywhere, streamlining workflow and maximizing their knowledge base.

“DIA is not just a marketing tool, DIA is a game-changer for the entire diagnostics industry – a bridge to deeper understanding and informed communication,” says Dinesh Chauhan, CEO, CORE Diagnostics. “By democratizing access to clear test information and access to knowledge and facilitating effective conversations between healthcare professionals and patients by fostering personalized healthcare through informed decision-making, DIA represents a revolutionary step towards a future where patients and healthcare professionals are empowered to navigate the complex world of diagnostics with confidence.”