SIDBI Venture Capital leads Series A round in superfood specialists ‘Nourish You’

New Delhi: Nourish You, India’s leading superfoods and plant-based nutrition brand, successfully raised Rs 160 million as part of its Series A round, led by SIDBI Venture Capital.

This milestone follows the company’s strategic acquisition of One Good, a pioneering plant-based dairy brand, and builds on previous investments from marquee investors, including Nikhil Kamath, co -founder Zerodha ; Rohit Chennamaneni, co-founder, Darwinbox and Samantha Ruth Prabhu.

This funding positions the company for accelerated expansion and innovation in the superfood sector, with a target to surpass Rs 100 crore in net revenue over the next 18-24 months.

The capital infusion will enable Nourish You to scale operations, enhance customer retention, and drive market expansion. As part of its strategic growth roadmap, the company aims to diversify its superfoods and protein portfolio with innovative product launches while strengthening its footprint in existing key international markets, including Australia, Europe, and the US. Additionally, Nourish You will integrate AI-driven technology to offer personalized consumer experiences, fostering deeper engagement and brand loyalty. By leveraging this strategic investment, Nourish You reaffirms its commitment to sustainable, plant-based nutrition, empowering consumers to adopt healthier lifestyles while reinforcing its position as a market leader in the evolving superfood landscape.

Krishna Reddy, Co-founder, Nourish You, said, “This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With SIDBI Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader.”

Arup Kumar, Managing Director, SIDBI Venture Capital, said, “Investing in India’s superfoods sector presents a compelling opportunity at the intersection of sustainability, health, and scalability. With India’s deep agricultural heritage and the growing consumer shift toward nutrient-dense, plant-based diets, the sector is poised for significant growth. Nourish You embodies this transformation, leveraging indigenous superfoods to cater to both domestic and global demand. As investors, we see immense potential in their ability to build a globally competitive, India-first brand that aligns with our philosophy of ‘Make in India, Make for the World.”

Nourish You operates with core values of clean-label products, vegan principles, fair trade practices with farmers, and a strong commitment to environmental sustainability. The brand remains dedicated to its mission of promoting healthy living through a diverse portfolio of offerings, including superfoods such as quinoa and chia seeds, edible seeds like flax, pumpkin, sunflower, and watermelon seeds, as well as breakfast and meal mixes like millet muesli, nut mixes, and protein-rich cereals. Additionally, Nourish You has made significant strides in the plant-based dairy sector with products such as millet milk, cashew milk, vegan cheese, curd, ghee, and butter.

The brand has received several prestigious industry recognitions, including the Poshak Anaaj Award 2023 from the Indian Institute of Millet Research (IIMR), the Best Alternative to Dairy 2023 by the Plant-Based Foods Industry Association (PBFIA), and the Best Vegan Milk 2024 from the PETA India Vegan Foods Awards. Furthermore, in 2024, its vegan ghee was honored under the Best Vegan Ghee category, awarded to One Good.