Allergan Aesthetics highlights India’s growing role in global aesthetic medicine

New Delhi: Allergan Aesthetics, a branch of AbbVie, emphasized India’s rising significance in the global aesthetic medicine sector during its recent conclave, “Aesthetics – Empowering Confidence.”

The event, which gathered leading aesthetic practitioners like Dr Sanjeev Nelogi, Dr Rashmi Shetty, and Dr Anjali Ghatge, focused on the potential of aesthetic medical injectables and Allergan Aesthetics’ dedication to research and education in this field.

Recent data from the International Society of Aesthetic Plastic Surgery indicates a significant global shift towards non-surgical procedures, reflecting a growing preference for minimally invasive treatments. Botulinum toxin tops the list of non-surgical procedures for both men and women across all age groups, with more than 9 million procedures performed worldwide—a 26.1% increase. Meanwhile, hyaluronic acid treatments have seen a decline to 4.3 million procedures. While women continue to dominate the aesthetic market at 85.7%, there is a noticeable rise in interest among men and millennials, suggesting a broadening consumer base.

A spokesperson for Allergan Aesthetics remarked, “India holds immense potential to become a global leader in aesthetic medicine in the coming decades. Research reports highlight that procedures that were once kept secret are now becoming cultural mainstays and we have been at the forefront of the conversation. The pandemic brought a greater focus on wellness and self-care which was an important shift for consumers. We aim to drive growth and innovation in India’s aesthetic medicine market to make aesthetic treatment accessible and beneficial to a wider population.”

Dr. Rashmi Shetty stated, “People often hesitate to try something new, but now aesthetic medicine, like lip fillers, is as simple as picking up lipstick from the market. These treatments bring psychological well-being to people. It’s never ‘Botulinum or fillers,’ but ‘Botulinum toxin fillers,’ as both complement and enhance each other. People must choose their healthcare provider wisely, ensure they use legitimate products, and not be scared of needles—this is the smallest needle used in medical science.”

India’s aesthetic medicine market is booming due to factors like rising disposable incomes, increased health awareness, and rapid urbanization. The industry is expected to reach USD 3.02 billion by 2029, creating opportunities for innovation and advancements in aesthetic treatments.

Dr. Anjali Ghatge explained, “Aesthetic medicine goes beyond treating the skin; it’s about enhancing psychological well-being and making patients feel confident in their own skin. Our innovative treatments include AI-based facial analysis and body contouring, electromagnetic muscle stimulation, and injectables like dermal fillers and botulinum toxin. We offer personalized, tailor-made approaches for each patient, addressing needs from bone to muscle to skin. Each treatment plan is unique and custom-made, ensuring a comfortable and confident experience for every individual.”

Dr. Sanjeev Nelogi added, “The trends have changed now. Anybody who wants to be more confident in their appearance is choosing professional aesthetic treatment. While once it was believed that such treatments are for film stars and celebrities, now we see an upward trend in common people choosing the aesthetic route.”