Camposol and Ninjacart partner to introduce Peruvian blueberries across India

New Delhi: Camposol has entered into a strategic partnership with Ninjacart to bring high-quality Peruvian blueberries to Indian consumers. This collaboration aims to distribute blueberries across more than 100 cities and 100,000 retail outlets in India, leveraging Ninjacart’s advanced technology and extensive distribution network.

The partnership between Camposol and Ninjacart is set to transform the blueberry market in India through Ninjacart’s digital marketplace, tech-enabled supply chain, and data-driven approach. This alliance ensures a reliable and consistent supply of high-quality blueberries, benefiting both consumers and retailers. 

Additionally, the partnership improves Camposol’s operational stability in India by utilizing data-driven insights related to volume, enabling quicker market entry into more cities and reaching more consumers. Ninjacart ensures complete traceability, enhancing transparency regarding the safety and origin of the premium blueberries for consumers.

The collaboration was formalized with a Memorandum of Understanding (MoU) signed on 17th July 2024, during an event in India. This strategic partnership aims not only to strengthen the availability of blueberries in India but also to foster stronger agricultural ties between Peru and India.

Sergio Torres, Senior Vice President of Commercial Operations at Camposol, commented, “Ninjacart’s strong presence and deep understanding of the Indian consumer will be invaluable in establishing Camposol as a leading supplier of blueberries in India. Leveraging Ninjacart’s market intelligence ensures a curated entry strategy that seamlessly introduces high-quality blueberries to the Indian market. Their extensive distribution network means consumers across India will have easy access to fresh and premium blueberries through 100,000+ retail outlets. Together, we are poised to redefine accessibility and perception of blueberries, ensuring that consumers across the country have access to fresh, high-quality produce.”

Sharath Loganathan, Co-founder and Head of International Business at Ninjacart expressed, “We are thrilled to announce our partnership with Camposol, leveraging their superior sourcing capabilities for strong supply. As the largest Peruvian exporter of blueberries, Camposol’s vertically integrated operations ensure top-quality produce is delivered efficiently across their operations. Our strong connections with kirana stores, supermarkets, modern trade outlets, e-commerce/quick commerce platforms, and HoReCA partners enable global brands to seamlessly reach premium customers.”

In recent years, blueberries have experienced significant double-digit growth in India, yet there remains a notable supply gap between imported seasonal consumption and domestic production. This gap is mainly due to limited access for international exporters to Indian consumers, who primarily shop at traditional mom-and-pop stores. This strategic partnership aims to boost awareness and adoption, driving growth in the segment. 

Camposol’s blueberries will be available through Ninjacart’s extensive network, which includes partnerships with major e-commerce platforms and city-level retail outlets. By leveraging Ninjacart’s efficient supply chain to minimize wastage, these blueberries will be offered at competitive prices. Ninjacart maintains a sophisticated cold chain at 1-2 degrees Celsius from farm to shelf and uses RFID technology at every stage to ensure seamless tracking, faster processing, and efficient segregation.