CureBay strengthens leadership team with appointment of Siddharth Agrawal as Chief Operating Officer

National: CureBay, a hybrid healthcare platform transforming last-mile access to affordable, high-quality healthcare in India’s underserved regions, has announced the appointment of Siddharth Agrawal as its Chief Operating Officer (COO).

The move strengthens the company’s leadership team as CureBay scales operations and accelerates its transition toward a nationally scalable rural healthcare delivery platform, supported by its expanding multi-state presence.

CureBay is expanding its rural healthcare infrastructure across multiple states through a growing network of eClinics, its on-ground Swasthya Mitra workforce, and a digital-first care delivery model designed for Bharat’s last mile. It currently operates 175 + eClinics across Odisha, Chhattisgarh, and Jharkhand, supported by more than 230 doctors, 400 skilled healthcare workers, and partnerships with over 210 hospitals and laboratories. 

CureBay Quantum, the company’s AI-powered platform, helps deliver smarter, faster, and more efficient healthcare by using data to guide care and operations. To date, CureBay has reached over 2,51,000 villages and towns, served 10,32,000 + happy customers, and facilitated over 1,10,000 subscriptions, reflecting the growing demand for affordable, technology-enabled healthcare in underserved regions.

In this new role, Siddharth brings over two decades of leadership experience across global FMCG and high-growth consumer technology companies. His background includes senior leadership roles at OLX India (part of CarTrade Tech), OLA, Unilever, and Perfetti Van Melle, where he has led large-scale operating and growth initiatives. He has extensive experience in building scalable operating systems, driving market expansion, and leading digital-first go-to-market transformations across domestic and international markets. 

As Chief Operating Officer, Siddharth will oversee CureBay’s end-to-end operations, including network scalability, supply chain optimisation, operational efficiency, and execution across regions. The company’s expansion plans include scaling its eClinic network, strengthening the Swasthya Mitra ecosystem, and integrating technology-led solutions to extend affordable care to underserved communities.

Commenting on the appointment, Priyadarshi Mohapatra, Founder and CEO, CureBay, said, “CureBay was born with a vision to bridge the healthcare gap in India’s underserved regions by providing affordable, high-quality, technology-enabled care. Siddharth’s appointment strengthens our leadership team and will help further shape our operations and expansion as we continue to extend care to more communities.”

Siddharth’s experience in scaling consumer and technology-led businesses is highly relevant to CureBay’s current phase. His focus on operational discipline and structured growth will be critical as we expand our presence across Bharat and strengthen a scalable healthcare delivery model.”

Speaking on his appointment, Siddharth Agrawal, Chief Operating Officer, CureBay, said, “I am joining CureBay at an exciting stage, with initiatives like CureBay Quantum and Kavach already making a meaningful difference in underserved communities. I look forward to supporting the team in continuing this momentum and helping scale the impact of their work nationwide.”

In his role, Siddharth will focus on strengthening CureBay’s operating engine to enable sustainable, large-scale expansion, while ensuring consistency, efficiency, and quality across its healthcare network. He will work closely with leadership teams to scale CureBay’s model and deepen healthcare access across underserved regions in the coming years.