DRiefcase rides on cricket to promote digital health records

New Delhi: DRiefcase, India’s first Ayushman Bharat Digital Mission (ABDM) enabled health locker and PHR app, has launched its latest campaign, the “Indian Paperless League” (IPL).

The IPL aims to raise awareness about the importance of digitising medical records and simplifying healthcare for people by providing them with a bright, safe, and secure platform for digitally managing health records.

The campaign promises to be engaging and interactive, featuring various daily activities that include fun quizzes, informative videos from medical professionals, and industry experts sharing their valuable insights on the importance of health record digitisation. An immersive and dynamic campaign like this will captivate and educate audiences, ensuring widespread adoption and awareness of this essential technology.

Harsh Parikh, Co-founder of DRiefcase, said: “Our vision is to make access to digital health easy for all, and with the Indian Paperless League, we are using cricket to take our message to the masses. This campaign aims to raise awareness about the importance of digitising medical records, simplifying healthcare, and thereby making quality healthcare accessible to all. We are extremely excited to launch this campaign simply because nothing like this has been done before to promote our message, for example using a rap video to promote a health-tech brand. But we feel that it is also important that we do so, so that we can connect better with today’s youth”

In addition, DRiefcase will offer its users exciting rewards for performing various activities such as uploading records, creating ABHA IDs, etc throughout the campaign, on a daily basis as well as a grand prize at the event’s culmination for the “Player of the Series”.