About Author: Zoya Brar is the Founder of CORE Diagnostics, a clinical data science company with a center-of-excellence in high end diagnostics. Before succumbing to the entrepreneurship bug, Zoya worked at Google for 2 years in various roles in business development and customer outreach. She has been bestowed with many awards including Diagnostics Leadership Award by Express Healthcare, Dynamic Woman Entrepreneur of the Year by Pharma Leaders, ORA Gold Award by Google, and Women Transforming India Award by Niti Aayog.
Precision oncology offers hope to cancer patients by providing tailored therapies that are specifically designed for their unique genetic makeup. At the heart of this groundbreaking approach is genomic testing. Consider this fact: While diagnostics account for only 3% of healthcare expenses, they determine 75% of downstream costs for therapy, monitoring, and managing recurrence.
Genomic testing delves into a patient’s genetic information, revealing invaluable insights that guide treatment decisions and improve patient outcomes.
Let’s look at a real example. A molecular test for non-small-cell lung carcinoma, for instance, can determine the most effective drug combination for a particular patient. So, how does this translate to patient benefit? The answer is threefold:
First, this allows a potentially third-line therapy to become first-line therapy, thereby cutting the cost of a failed treatment – which is quite frequent in Oncology.
Second, it helps us understand if an immunotherapy (which is extremely expensive, in the tune of $100,000 or more) will actually work, and if yes, which one.
These two benefits are very direct – can be measured in actual dollar terms.
The third benefit is indirect – on the quality of life of the patient, which does eventually translate into productivity and reduction of time lost on part of the family and caretakers.
To add this all up, the total expense on Oncology drugs globally is $200 Billion. This can be cut by 25%, or $50 Billion at the very minimum, while IMPROVING clinical outcomes.
Growing technological empowerment
The advent of next-generation sequencing has been particularly remarkable. It empowers healthcare professionals to analyze multiple genes simultaneously, providing a comprehensive portrait of a patient’s genomic landscape. This enables the identification of rare genetic alterations that might have previously gone undetected.
“I firmly believe that genomic testing should not be seen as a luxury but rather as a vital tool in cancer care.”