Fortis Hospitals Mumbai launches social media campaign #AtFortisWePledge

Mumbai: To start the year off with renewed focus towards health and positivity, Fortis Hospitals Mumbai launched #AtFortisWePledge social media campaign to highlight the importance of self-health for both patients and caregivers. The campaign stresses on the importance of maintaining healthy habits &lifestyle, and helping patients stick to their health-related resolutions.

Dr S. Narayani, Business Head-Fortis Hospitals, Maharashtra, said, “The purpose of the campaign is to encourage patients and their caregivers to make and follow through on their health-related new year’s resolutions, with support from the doctors & caregivers at Fortis. The aim is to promote self-health and wellness, which will in long run eventually reduce the need for hospitalizations and visits to outpatient clinics. Through this initiative, we intend to inspire individuals to prioritize their health and make choices that promote healthy living, leading to happier and healthier lives”.

Poor self-care habits and inconsistency in maintaining a healthy routine can lead to longer hospital stays and dissatisfaction with treatment. Therefore, upon discharge, healthcare providers (HCPs) ask patients to follow a set of daily activities and routines recommended to them and commit to make at least one lifestyle change for the entire year. This pledge will be shared on Fortis Hospital Mumbai’s social media handles – Instagram (@fortismumbai), Facebook (@FortisMumbai) and YouTube (@FortisMumbai), in an effort to inspire others to adopt similar healthy habits.

The campaign will raise awareness not only among patients, but also among the general public, about the importance of preventive health measures in order to avoid future health problems.