KNYA Med raises seed funding from DSG Consumer Partners

Mumbai/New Delhi: KNYA Med, one of India’s leading online medical apparel brand, has raised seed funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.

The brand was founded in 2021, in the middle of the Covid-19 pandemic by husband-wife duo, Vanshika and Abhijeet Kaji. The aim was to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.

KNYA Med has over 120 SKUs and has developed proprietary medical scrubs and lab coat aprons, which are backed by science and technology to offer comfortable and fashionable medical apparel. Since inception, KNYA Med products have been delivered to 900+ cities and 200+ medical institutes across India. The brand is currently growing month on month at 50% and supplies across B2B and B2C retail formats.

The capital fund raised will be used for product R&D, hiring across the company, as well as for branding and marketing.

Commenting on the funding, Hariharan Premkumar, Head of India, DSG Consumer Partners said, “We are super excited to partner with Vanshika and Abhijeet on their mission to serve and celebrate our medical heroes with the best quality products. Since founding KNYA in 2021, they have been working closely with the medical fraternity through the pandemic to build world-class products for them. They share our ethos on building businesses sustainably. We are very excited about the growth potential of this category and the opportunity to build a category-defining brand in medical apparel.”

Adding to the vote of confidence, Mr. Viren Shetty, Executive Vice Chairman, Narayana Health said, “Doctors, nurses, paramedics, and medical technicians are among the hardest-working professionals and KNYA Med is dedicated to ensure their comfort in the hospital. We are delighted to partner with KNYA Med in their journey towards building India’s most loved brand among medical professionals.”

Doctors and Nurses work an average 12-15 hours per day and performance apparel is the need of the hour to help enhance their performance. There are close to 8 million medical professionals in India out of which 3 million have joined in the last 5 years. The government of India has been focused on increasing the penetration of doctors and nurses to support the rise in disease rates. KNYA Med aims to address the gap in making doctors lives’ more comfortable with their medical apparel.

Commenting on the funding and mission of the brand, Abhijeet and Vanshika Kaji, Founders, KNYA Med said, “KNYA Med is razor focused to build a brand to celebrate medical professionals with the most comfortable scrubs and aprons; if we celebrate cricketers and actors, why not doctors and nurses? We are thankful to our community for making KNYA Med the most trustworthy, and loved scrub brand in India”