Fertility is the first test supported by the Inito device. It enables women to track their fertile days at home and increase their chances of getting pregnant by 89%. It does so by measuring two fertility hormones, Estrogen & Luteinizing Hormone (LH) in urine. Inito’s AI based app then uses the data to understand cycle variations for every individual user and gives highly accurate results unique to every woman’s body. The results have been found to be 99.12% correlated with those obtained from lab grade scanners in a study conducted by IIT Delhi.Till now, the data set of hormones collected through 150,000 plus tests taken on the device is arguably the largest cloud based dataset of fertility hormones in the world. In the next one year, Inito further plans to add 8 more hormone tests to the device.
Coupled with big data analytics and artificial intelligence, the device will be able to predict several key metrics of fertility for users and diagnose various fertility conditions like anovulatory cycles, PCOS etc. without going to the lab. By doing so, the company aims to disrupt the US$30 billion fertility market.