Practo flys to Brazil, attracts the big local market with its own flavor

The app which is being said to have hit close chord with the doctors in most of the 15 countries including India where it serves, is expected to bring healthcare access for millions of consumers in Latin America’s biggest market


New Delhi: Practo, world’s leading healthcare platform, on March 18, 2016 announced its entry into Brazil, the largest market in Latin America and the 5th largest economy in the world.

Practo will start with São Paulo and will bring two of its award winning products – Practo Search and Practo Ray to the market. They will be available in Portuguese and English to ensure consumers and healthcare professionals in Brazil can leverage both with ease.

Practo Search enables consumers to search through its verified database of doctors and find the one that’s right for them. Consumers can search using doctor’s name, specialization, symptoms as well as insurance they accept. Once they get results, consumers can click through the Practo Profile for each professional or establishment to read more details including years of experience, qualifications, affiliations and specializations as well as see clinic photos and get GPS co-ordinates of location for easy turn-by-turn navigation right from within the Practo App or on the web.

“We are thrilled to have the opportunity to serve millions of consumers in Brazil and simplify healthcare experience for doctors and consumers simultaneously. Over the next few months we will expand our coverage and product lines to enable consumers to make better healthcare decisions and live healthier lives.” – Shashank ND, Founder & CEO, Practo.

One of the most helpful features of Practo Search is Practo Feedback, where verified consumers can provide feedback about their experience with the healthcare provider. This feedback is visible to other consumers and helps them make better, more informed decisions about who they choose to visit.

 At launch, Practo will enable residents of Sao Paulo with the highest quality database of doctors in the country. Through Practo’s app and website, consumers will be able to search through over 5500+ verified doctors – which covers nearly 50% of all clinics in Sao Paulo.

 Practo’s goal is to list all healthcare professionals in Brazil. To make sure the data is reliable, Practo‘s own team combs through every street to collect and verify information of healthcare professionals, for free. Practo verifies and lists doctors for free and does not charge consumers or doctors to find/book/receive appointments.

Going forward, Practo will continue to add more doctors on the platform in Sao Paulo itself as well as expand its coverage to the broader São Paulo area. In the second half of 2016 Practo plans to expand to Rio de Janeiro and eventually to all large cities in Brazil. Additionally, Practo will also expand its consumer offering to cover more healthcare segments such as wellness, fitness, preventive and curative segments as well. Consumers will be able to access all Practo offerings through the Practo app – a single go-to resource for their healthcare and wellness requirements.

Practo is also launching Practo Ray – the cloud based practice management solution of choice for doctors and clinics around the world managing millions of patients every year. It simplifies and automates practice management so doctors can focus on what they do best – treating and caring for their patients. Practo Ray helps simplify scheduling, calendaring as well as billing and inventory management for doctors. It also helps create digital health care records and prescriptions so consumers always have their healthcare history available to them – right inside the app. Practo Ray will be available in Brazil at a subscription of 750 BRL per month.

Practo is fundamentally disrupting healthcare by combining its strong B2B software products such as Practo Ray that is tightly integrated with its much loved consumer offerings like Practo Search  – creating the world’s first and only healthcare hyperloop connecting the entire healthcare ecosystem and helping millions of consumers make better healthcare decisions every month.

Practo is currently in 15 countries and over 50+ cities around the world. it currently lists over 200,000 doctors, 10,000 hospitals, 8000 diagnostic centers and over 4000 wellness centers globally and receives over 10M searches a month across its website and apps.