Zydus and Pinkathon unite to champion breast cancer awareness in Bengaluru

New Delhi: Zydus Lifesciences Ltd and Pinkathon, India’s biggest women’s run, have announced the 7th edition of the Bengaluru Pinkathon scheduled for January 25^th, 2026, at the iconic Sree Kanteerava Stadium, Bengaluru as a part of their ongoing nationwide campaign to raise awareness on breast cancer and women’s health.

The Bengaluru run aims to bring together 7000 women from all walks of life to spread the message of early detection and regular self-breast exams.

As part of its collaboration with Pinkathon, Zydus aims to reach women across six major cities in India, Mumbai, Bengaluru, Delhi, Hyderabad, Kolkata, and Chennai, through the 2025–26 Pinkathon season. The Bengaluru event reinforces Zydus’ continued commitment to empowering women to take charge of their health and well-being.

The official announcement was made by Dr. C. N. Patil, HOD and Lead Consultant – Medical Oncology & Haemato Oncology, Aster CMI, Bengaluru and Milind Soman, Founder of Pinkathon, along with Ankita Konwar, Founder of Invincible Women. The leaders reiterated their shared mission to drive awareness around the importance of preventive healthcare, especially in the fight against breast cancer.

Speaking on the campaign, Dr. Sharvil Patel, Managing Director, Zydus Lifesciences Ltd., said, “With the Easiest Exam campaign, we seek to empower women with the knowledge that a simple 3-minute self-examination each month can make a life-saving difference. Joining hands with Pinkathon, we aim to reach many more women, raise awareness, and inspire collective action in the fight against breast cancer. We believe that raising awareness on women’s health and Breast cancer remains equally vital, as early detection has the power to save countless lives.” Over the next six months, Zydus Pinkathon will travel to Delhi, Hyderabad, Kolkata, and Chennai, engaging more than 30,000 women nationwide.

Breast cancer continues to be one of the most prevalent forms of cancer affecting women worldwide, with rising cases in India. Over 2 lakh women are diagnosed with breast cancer each year, and tragically, every 8 minutes a woman loses her life due to late diagnosis. The Easiest Exam campaign by Zydus encourages women to take charge of their health through a simple 3-minute monthly self-breast examination.

Speaking on the occasion, Dr. C. N. Patil, HOD and Lead Consultant – Medical Oncology & Haemato-Oncology at Aster CMI Hospital, said: “Breast cancer remains one of the most common cancers among women, but early detection can significantly improve outcomes. Initiatives like Pinkathon are essential in encouraging women to take proactive steps such as a simple monthly 3-minute self-check that can prove life-saving.”

The second edition of the Easiest Exam campaign has been launched this October during Breast Cancer Awareness Month, focusing on the message, “Do haath, teen minute aur ek easy exam” a simple yet powerful habit that can help save lives. The initiative includes awareness drives, podcasts, stories of breast cancer warriors, and expert conversations with oncologists to break myths and stigma surrounding breast cancer.