Novo Medi Sciences launches ‘G.A.U.R.I., a nationwide awareness movement for girl child immunization

New Delhi: Novo Medi Sciences has announced the launch of G.A.U.R.I. (Generating Awareness on Underprivileged Girls’ Right to Immunization), a nationwide awareness-led vaccination mission designed to spotlight and support the immunisation rights of underprivileged girl children across India.

At its heart, G.A.U.R.I. is built on a powerful yet understated belief: ‘Protecting a girl child’s health should never depend on privilege, geography, or circumstance.’ Through this campaign, Novo Medi Sciences (Novo Group) aims to transform awareness into action, starting with something as simple as a missed call. At the end of this campaign, Novo Medi Sciences hopes to reach millions of Indians and will provide vaccination to thousands of underprivileged girl children across the nation with NEXIPOX PLUS® against the deadly chickenpox disease.

In a country as vast and diverse as India, access to preventive healthcare is often limited not by intent but by awareness and reach. G.A.U.R.I. addresses this gap by inviting citizens to participate in a collective public health effort through a simple, cost-free missed call, an action accessible across languages, regions and socio-economic backgrounds by leaving a missed call at 9555-466-000. People across the country are invited to lend their voices to a growing national movement, supporting Novo Medi Sciences’ commitment to providing NEXIPOX PLUS® (chickenpox) vaccination to thousands of underprivileged girls. Each missed call raises awareness of the importance of timely immunization and helps turn public participation into on-the-ground preventive care.

The missed-call awareness phase of G.A.U.R.I. (Generating Awareness on Underprivileged Girls’ Right to Immunization) started from 24th January 26 (National Girl Child Day) will continue till 30th March 26, allowing sustained participation over several weeks. This timeline reflects the campaign’s intent to move beyond a single-day observance and create lasting awareness. Impact and reach will be tracked through a dedicated microsite that displays a live count of missed calls received. Every participant will receive an acknowledgement via a thank-you voice message and an SMS, directing them to the microsite, ensuring transparency, and reinforcing that each individual action contributes to real-world change.(www.gauribynovo.com)

Sharing her perspective on the campaign, Forum Bhagat, Managing Director, Novo Medi Sciences Pvt Ltd. (Novo Group), said, “G.A.U.R.I. reflects Novo Medi Sciences’ belief that sustainable public health impact is built through awareness, intent, and collective participation, often through simple, accessible actions. Expanding on the free vaccination drive for underprivileged girls conducted last year, the initiative is now scaling up into a nationwide mission. Its distinct strength lies in inclusivity, enabling citizens to contribute not through financial support or decision-making, but by amplifying awareness and facilitating access. By bringing together thousands of small individual actions, G.A.U.R.I. demonstrates how collective participation can create meaningful momentum and support long-term preventive healthcare outcomes.”

While G.A.U.R.I. begins with awareness on underprivileged girls’ right to Immunization, its impact is rooted in responsible execution. The vaccination phase, which will follow the awareness drive, will be supported by qualified healthcare professionals to ensure vaccines are administered safely and ethically, in accordance with medical guidelines. Healthcare professionals will also play a vital role in community engagement, helping families understand the importance of immunisation and guiding them towards appropriate care.

Commenting on the initiative, a spokesperson from CRY (Child Rights and You), said, “‘We sincerely appreciate Novo Medi Sciences for their commitment to empowering India’s children.”