Roche Diagnostics earns Frost & Sullivan 2021-India Competitive Strategy Leadership Award

Mumbai: Based on its recent analysis of the Indian in vitro diagnostics (IVD) market, Frost & Sullivan recognizes Roche Diagnostics India with the 2021 India Competitive Strategy Leadership Award for its well-executed country strategies, effective market penetration, and innovative offerings.

Each year, Frost & Sullivan presents this award to the company that leverages competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.

Roche Diagnostics gained a foothold in the fragmented Indian market by strategically targeting underdeveloped cities. Its technology-led solutions significantly improved operational efficiency, result quality, and turnaround time to provide exceptional value for diverse stakeholders.

“While other global market participants are hesitant to enter the price-sensitive Indian IVD industry, Roche Diagnostics strategically segregated and introduced its latest products and technologies to distinct segments, penetrating and shaping the country’s IVD space,” said Ojaswi Rana, Best Practices Research Analyst for Frost & Sullivan. “Prioritizing market share over profitability, it specifically addressed the needs of Tier II and Tier III cities, thereby accelerating access to diagnostics in the country. Its model includes warehouses in different parts of India to provide easier access to customers instead of establishing a consolidated warehouse.”

As one of the industry’s biggest research and development spenders, Roche Diagnostics globally has a robust end-to-end diagnostic portfolio. It provides blood safety, clinical chemistry, companion diagnostics, custom biotech, laboratory automation and software solutions, and molecular diagnostics services. Roche also offers HPV DNA testing to detect the probability of cervical cancer, enabling patients to receive timely treatment and prevent its progression.

In 2021, the company’s advanced laboratory automation systems conducted 350 million tests in India. Its next-generation instrument system, cobas® pure integrated solutions, combines immunoassay, clinical chemistry, and ion concentration measurement testing on a single platform, enabling laboratories and hospitals to simplify daily operations. The compact analyzer performs up to 870 tests per hour and provides access to the complete clinical immunochemistry and chemistry assay menu, including more than 230 diagnostic tests across COVID-19, critical care, oncology, endocrinology, and cardiology from a single tube.

“Roche is committed to ensuring reliable and accurate results and focused on enhancing operational efficiency by training diagnostic professionals. To date, it has conducted more than 1,150 training sessions for Indian hospital, laboratory, and blood bank employees. Furthermore, it invested in a service call center, smart center, digital applications (apps), and a field force to ensure maximum uptime,” noted Rana. “Its customer prioritization, superior customer experience, and strong brand power are a testament to its undisputed competitive leadership in the Indian market.”