Tushar Naik’s book ‘Medical Representative: An Indispensable Medium for the Pharmaceutical Industry’ launched

Mumbai: Doyen of the Indian Pharma Industry, Tushar Naik recently launched his first book, titled ‘Medical Representative – An Indispensable Medium for the Pharmaceutical Industry’.

The debutant author has penned the book with the aim to help readers take their first step in building a successful career in the pharmaceutical industry. It attempts to provide step by step guidance to Medical Representatives (MR), fresh graduates and aspiring Pharma professionals to explore what would make them an indispensable medium for the pharmaceutical industry.

The book was recently unveiled at the Raj Bhavan by the Governor of Maharashtra, Bhagat Singh Koshyari.

With real-life experiences, along with examples and case studies from doctors, the book promises to effectively equip readers to deal with any hindrances that may come their way in their professional journey towards becoming a successful MR. The book is the most updated, comprehensive, real-world field manual on modern day pharmaceutical sales.

“Thousands of young graduates pass out every year but not everyone is fortunate enough to receive the right guidance or may not even know how to begin their professional career. Having spent over three decades in the pharmaceutical industry, I have always felt a sense of gratitude towards my profession. Also simultaneously, I feel that any youngster can rise in their career from a base level MR to reach the top level in their professional journey with a little hand holding. To reciprocate my learning and to equip MRs, area managers, brand managers, fresh graduates, pharmacy graduates and even young post graduates with all the possible information they might require, I have written this book. The book will be a valuable compendium to all aspiring professionals who want to make pharmaceuticals their stated profession,” says Mr Naik.

As contributing authors, the book has some of the most renowned professionals from the pharma industry including Mr Ranjit Shahani, President Emeritus OPPI, Former Vice Chairman, Novartis India Ltd.; Mr Sanjeev I Dani, COO & Head – Formulations, Aurobindo Pharma Ltd.; Mr Vijayendran, President India Business, Intas Pharmaceuticals Ltd.; Professor Rohini Handa, Sr Consultant Rheumatologist, Indraprastha Apollo Hospitals, Quondam Professor of Medicine, AIIMS, New Delhi; Mr Ulhas Karkhanis, Senior Pharma Professional, Currently Associate Dean – PGDM Pharma Management Programme at IES Management College & Research Centre, Mumbai and Mr Rajesh Vaidya, CHRO & Head Sustainability, Silox India Pvt. Ltd, among other Key Opinion Leaders and doctors.

“The job of a MR is challenging and to meet this challenge successfully, the knowledge of some basic things such as marketing aspects of the job, medical terminology, pharmacology and drugs is essential. This book provides all such required information in a readable and palatable manner. It is an effort to meet the specific needs of not only those who are preparing to become MRs but also of those who are presently active in the profession. I thank everyone who helped me with their inputs, feedback and contributions and for the support. Special thanks to Mr Ranjit Shahani for writing such a great foreword. I am confident that the book will motivate and attract more young talent to venture and make their careers in the pharmaceutical industry,” concludes Mr Naik.