World Spine Day 2024: nSure Healthy Spine launches ‘Healthy Spine, Healthy India’ campaign

New Delhi: On the occasion of World Spine Day 2024, nSure Healthy Spine has initiated a first-of-its-kind campaign called ‘Healthy Spine, Healthy India’ in an effort to address the pressing concerns related to spine health.

This 100-day campaign highlights the importance of spine health and promotes awareness, screening, assessment, and prevention of spinal injuries.

According to a recent study, back pain globally affects more than 1 billion people and has been on increasing trend in the last 25 years. In India itself, more than 64% of Indian working professionals reported symptoms of recurrent pain and discomfort due to spine issues. Studies have shown that most of the workforce develop a lot of Musculoskeletal health issues due to longer sitting hours. They suffer from discomfort and pain in their hips, legs, neck, and shoulders. And the concerning point is that they don’t realize the very existence of the problem.

Beginning on World Spine Day, October 16^th, nSure Healthy Spine is introducing ‘Healthy Spine, Healthy India,’ for the first time in the country, which encourages everyone to prioritize their spine health & well-being and raises awareness about the preventive measures. The campaign aims to bring a paradigm shift towards proactive, primary, preventative spine care through comprehensive screening and assessments, and specialist consultations with sports medicine physicians. Take a proactive step toward your spine well-being and join us in promoting preventive spine health on this special occasion. The 100-day campaign is up from 16^th October to 26^th January. Learn more about the campaign and get your spinal assessment done at an affordable cost. Visit us at nSure Healthy Spine, 4^th Floor, Above Asian Spine Hospital, Road No 92, Jubilee Hills, Hyderabad.

Speaking on the occasion Dr Sukumar Sura, Co-founder, nSure Healthy Spine, said, “As we observe World Spine Day 2024, we want to stress on the importance of prevention in maintaining better spine health. Our mission is to educate individuals on simple yet effective measures to reduce spinal issues and promote overall well-being. At nSure Healthy Spine, we understand the intricate nature of spine health and the impact it has on your overall quality of life. We advocate that even mild to severe spine issues can often be addressed without surgery. Through personalized assessment programs and preventive care, we work to ensure long-term spinal health for our patients.”

Naresh Kumar Pagidimarry, Co-Founder and CEO of nSure Healthy Spine said, “For the first time ever in the country, nSure is leveraging AI-powered Phygital (physical + digital) technologies to assess spine health and prevent unforeseen conditions thereby. The only motive for integrating these technologies is to detect spinal problems early and prevent serious spinal injuries before in hand. This in fact is the need of the hour as reportedly the spine-affected conditions are most prevalent in the 18-39 age group, which is an alarming fact. Having already treated over 2,500 professionals for spinal and sports health, nSure Healthy Spine offers an affordable, personalized pathway to better health for all, from young children to elderly individuals.”