Nurture.retail partners with Neptune & Pasura to expand into farm equipment sector

New Delhi: Nurture.retail has announced a major expansion into the farm equipment sector. The company has formed strategic partnerships with renowned brands Neptune and Pasura to streamline the procurement of high-quality spray pumps for farmers and agricultural businesses.

This move comes in response to the growing demand for efficient agricultural machinery among agri-retailers. By offering Neptune and Pasura spray pumps online, nurture.retail aims to simplify the procurement process, providing products known for their durability, advanced technology, user-friendliness, and high spraying efficiency. This initiative is expected to significantly enhance agricultural productivity and development.

Neptune is acclaimed for its high-pressure spraying equipment, known for performance and affordability, backed by ISO 9001:2000 certification and Bureau of Standards of India approval. Pasura, on the other hand, specializes in eco-friendly, cost-effective products that ensure efficient performance without harming the environment or human health.

“Our expansion into farm equipment is a significant milestone in our journey to empower the agricultural community,” said Ankit Laddha, Head of nurture.retail. “By partnering with Neptune and Pasura, we will bring top-tier products directly to agri-retailers’ doorsteps, making high-quality equipment more accessible. This move underscores our commitment to enhancing productivity and sustainability in Indian agriculture through innovation and convenience.”

The partnership is designed to make purchasing farm equipment easier, ensuring that top-quality products are available at competitive prices. Nurture.retail guarantees stringent quality standards, warranties, and reliable customer service. Customers will benefit from launch promotions, comprehensive support, order tracking, and seamless delivery.

Anudeep Gupta, Director at Neptune, stated, “We are thrilled to collaborate with nurture.retail and expand our reach in the digital marketplace. This partnership allows us to serve more agri-retailers with our advanced spray pumps, helping them support farmers in achieving better crop protection and higher yields. We believe that digital platforms like nurture.retail are the future of agricultural commerce, bringing efficiency and transparency to the sector.”

Prashanth Kumar Prabbathi, Director at Pasura, echoed similar sentiments, “Our partnership with nurture.retail marks a new chapter in making quality agricultural equipment readily available to agri-retailers across the country. By leveraging nurture.retail’s robust platform, we aim to deliver our products more efficiently, supporting agri-retailers with the tools they need for successful farming. This collaboration highlights the growing importance of B2B e-commerce in revolutionizing the agricultural ecosystem.”