In a first, Amul to produce & launch its fresh milk range in America

This partnership between the two cooperatives will bring the Amul to millions of Americans through its branded fresh milk products in the United States using MMPA's superior technology

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New Delhi: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF, Amul), owned by 3.6 million dairy farmers is the world’s largest farmer owned dairy cooperative has announced its partnership with Michigan Milk Producers Association (MMPA), America’s tenth largest dairy cooperative that was established in 1916.
This partnership between the two cooperatives will bring the Amul to millions of Americans through its branded fresh milk products in the United States using MMPA’s superior technology.
This announcement was made at MMPA’s 108th annual meeting at Novi, Michigan, USA.
Speaking at the event, Dr Jayen Mehta, Managing Director, Amul, said “We are very
honoured and pleased to enter into an association with MMPA, a very respected 108 year
old dairy cooperative. This association will ensure all our American and Indian
consumers will be nourished and energized with the goodness of Amul Milk. This is the first time that Amul’s fresh milk range is being launched anywhere outside India. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Prime Minister Narendra Modi to make Amul a global dairy brand.”
Amul shall be launching the range of fresh milk in one gallon and half gallon packs under
the same brand name and composition that is popular in India viz. Amul Gold – 6% milk
fat, Amul Shakti -4.5% milk fat, Amul Taaza- 3% milk fat and Amul Slim n Trim milk with
2% milk fat. The products will be available in the leading Indian grocery stores
throughout the East Coast and Midwest markets of the US.
The Indian dairy cooperative movement that started in 1946 with 250 liters of milk from
the small town of Anand, India has spread its wings globally. Amul manufactures a wide
range of branded milk and milk products in India and exports them to more than 50 other
countries around the world, including the U.S. The Amul brand is rated as the world’s
strongest dairy brand and India’s largest consumer products brand with a turnover of
more than US 10 billion dollars and handling more than 11 billion litres of milk every
year.
Amul’s partnership with Michigan-based MMPA is a continuation of the brand’s ties to
Michigan. Dr. Verghese Kurien, the Milkman of India and the founder chairman of GCMMF,
is a Michigan State University alumnus and credited for the White Revolution of India and
the overall success of India’s dairy industry.